m5 Group of Companies Acquires Group ATN Consulting Inc.

The m5 Group of Companies today announced it has acquired the Halifax, NS based Group ATN Consulting Inc.

Headquartered in Halifax, Nova Scotia since 2010, Group ATN is a diversified consultancy serving the public and private sectors, Indigenous communities and Non-Government Organizations (NGOs). Group ATN also specializes in tourism analysis, communications, and marketing.

“With this acquisition, we’re adding senior talent and new areas of expertise to our already integrated offerings,” said Chris MacInnes, Halifax based partner with the m5 Group of Companies. “We are further enhancing our ability to provide comprehensive planning and strategic counsel to our clients. The breadth of services we offer under one roof is unparalleled.”

Group ATN is recognized as a leader in strategic private and public sector counsel and in recent years has partnered with m5 on a variety of initiatives. 

“Having collaborated on several client projects, the move to join with the m5 Group of Companies came as a natural evolution for Group ATN,” said President Ron L’Esperance. “We know our clients will benefit from the deeper bench, geographical reach and expertise that the larger group offers.”

Group ATN is led by L’Esperance and Vice President Thomas McGuire. L’Esperance brings an unmatched combination of private sector senior-level consultant and advisory services, strengthened by his diverse career as deputy minister of numerous departments with the Nova Scotia provincial government.

Vice President Thomas McGuire is recognized as a leading Canadian economist, senior business advisor and analyst, developing client strategies, business planning and projections on a regional, national and international scale for over 25 years.   

Other members of the Group ATN team include Stephen Coyle, Director of Research; and Corinne MacLellan, HLCol., a communications and media relations associate.

Group ATN will continue to operate under its current branding.  The acquisition is effective today (June 27, 2019).

About the m5 Group of Companies: The m5 Group of Companies has offices in Nova Scotia, Newfoundland & Labrador, New Brunswick, Prince Edward Island, and New Hampshire. With expertise in marketing, public relations, public affairs, market research, web development and video production, the firm serves diverse clients across North America, most notably in the tourism, education, energy and public sectors.

Our family of companies includes, m5 Marketing Communications, MQO Research, m5 Public Affairs, Wavelight Productions and Group ATN Consulting Inc.

 Group ATN Consulting Inc:

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First Woman Appointed Hon. Lieutenant Colonel for The Halifax Rifles

Group ATN Associate Corinne MacLellan Named to Honorary Council

On the recommendation of the Chief of Defence Staff, Minister of National Defence Harjit Sajjan has appointed Corinne MacLellan as the Honorary Lieutenant Colonel (HLCol) for The Halifax Rifles (RCAC).  MacLellan is the first woman to hold the HLCol position with The Rifles and completed her honorary orientation at Gagetown in May of 2019.

As an associate of Group ATN, MacLellan has worked extensively throughout the Centenary period of the Great War (2014-2018) to heighten awareness of Canada’s rich military history and conducted seven delegate missions to the battlefields of Belgium for Visit Flanders.  She recently completed the multi-year contract term with Visit Flanders, a destination management arm of the Belgian Government.  Primarily responsible for promoting Canadian visitation to the Flanders region of Belgium, MacLellan was able to report a 120% increase in travel to the region last year.  Overall Canadian traffic has resulted in a cumulative economic impact of approximately 31 million euros.

“This is a well-deserved recognition from Minister Sajjan and, as her colleagues at Group ATN, we know first hand that The Halifax Rifles and the Canadian Armed Forces will be well served with Corinne’s engagement in this role,” said Thomas McGuire, Vice President of Group ATN.

In 2015 Corinne was invited to sit on the Board of Governors of the Army Museum Halifax Citadel, chairing communications during a record setting period for attendance and renewed interest in the Army’s role in society.  As a member of the Board of Governors for Commissionaires NS, MacLellan has committed her volunteer time to support veteran’s employment and support resources. 

MacLellan was also co-director for both the Last Steps and Canada Gate memorial projects which now link Halifax as the central place of deployment for Canadian war and peacekeeping efforts, together with the location of the Nation’s costliest battle at Passchendaele, Belgium.

Lieutenant Colonel Gary Melville, Commanding Officer of The Halifax Rifles (RCAC), commented on the significance of the appointment, “The Ministerial confirmation of Ms. MacLellan as our HLCol marks the first time a woman will hold an honorary position for The Halifax Rifles, our entire unit is looking forward to a dynamic three year term ahead.”

The tradition of Honorary appointments dates back to 1895 and was described by former Prime Minister Robert Borden as a guiding influence on regimental leadership and arms length advisory to the Canadian Armed Forces.   Initial honorary appointments typically last for three years.

Following her orientation at Gagetown, MacLellan commented on the confirmation saying, “I’m looking forward to being a part of this historic pre-Confederation institution and supporting these incredible young men and women in their mission.” MacLellan added, “The Halifax Rifles carry the legacy of remarkable service to Canadians and today can be found actively engaged in several Armed Forces operations.”

A Primary Reserve armoured reconnaissance regiment of the Canadian Armed Forces, The Halifax Rifles (RCAC) are headquartered at Windsor Park.