Mary brings over 30 years in the tourism industry, highlighted by progressive advancement and consistent achievement within Nova Scotia’s tourism sector. She has outstanding qualifications in building and managing tourism sector- based partnerships and joint ventures with senior decision makers.
She possesses extensive government and industry networks, regionally, nationally, and internationally, and has a thorough understanding of international, Canadian and regional tourism markets and trends and how they impact annual growth rates, product development, marketing initiatives, and the livelihoods of local communities.
She is also a pioneer on use of social media analytics to monitor, measure, and report on the impact of marketing initiatives and product development. Her strong interpersonal skills are utilized to inspire, coach and motivate internal team members, industry representatives and public partners.
Mary is frequently invited to advise tourism industry professionals, speak at tourism related events and has considerable experience in engaging with the media who call upon Mary to address tourism-related topics in the news (link to CNN’s Amanpour segment on the ‘Trump Bump” https://youtu.be/8TmZiwL88Rw).
Mary is the President of Tulle Tourism Consulting and Senior Associate of Group ATN Consulting.