Corinne MacLellan (BPR) leads the Communications, Public, and Media Relations practice with Group ATN. Her area of expertise includes public relations, marketing and communications, with a specialty in social media.
Corinne brings to GATN over 20 years of experience in communications, public, and media relations. Having worked in both the public and private sectors, Corinne has honed her skills as a media relations and marketing specialist at home and abroad. Her role as project advisor to international organizations spans three continents and she has effectively executed several traditional and social media campaigns.
Corinne is a versatile practitioner capable of managing large scale projects or boutique client solutions for a variety of small and large clients in both the public, private, and NGO sectors. She takes great pride in collaborating with companies, organizations, agencies, and associations, both as an advisor and in working on targeted events such as public awareness campaigns, media announcements.
Internationally, Corinne’s clients include the Belgian Government, Visit Flanders and the Canadian International Development Agency (CIDA). Closer to home, she has collaborated with the Insurance Bureau of Canada, the Atlantic Canada Opportunities Agency (ACOA), the Nova Scotia Tourism Agency, the Halifax Regional Municipality (HRM), Taste of Nova Scotia, Tall Ships Nova Scotia and the Insurance Bureau of Canada.
Recently, Corinne managed the media relations and marketing for the opening of the Black Loyalist Heritage Centre and was responsible for the launch and administration of the Dear Halifax initiative. In recent years Corinne was contracted by provincial tourism officials to facilitate “Nova Scotia Day at Fenway” and Tourism Nova Scotia’s promotional activities at Faneuil Hall in Boston. In 2013 Corinne managed the tourism activation, “Peggy’s Corner” in Toronto and the Louisbourg National Historic Site promotional pop-up and takeover of the Des Jardins Complexe in Montreal.